This is HOO we are.
We’ve never quite fit in with that mindset. Our background is in editorial – where what matters is the story you’re trying to tell, the clarity in which you tell it, and the creative ways you get people to pay attention.
Rather than do the same old stuff like the same old people, we thought we’d go another way. That’s why we’re here. And hopefully, that’s why you’re here too.
The Oddities
Non-toxic content.
We’ve been working in the creative industry a long time – over 100 years between us – and, when you’ve been around that long you start to notice some of the problems. And lets be clear – our creative industry has problems.
For some it’s a lack of diversity (it’s one of the worst industries in the world for women, people of colour, people with disabilities and people from working class backgrounds), or the toxicity of the workplace – where egos clash constantly and junior creatives are too often ignored.
That’s why we created HOO – a place that’s genuinely friendly, collaborative, positive, and diverse. We find it works better. And we hope you will too. Because the only way we can make this industry better... is by being better.
Green,
not mean
'We’re members of AdGreen and also a Responsible 100 Company. That means we follow the most sustainable practices when creating our work – from using local crews to reduce our carbon footprint to using electric cars to shepherd talent to and from our shoots.
Because being creative isn’t about solving problems in front of the camera – it’s solving all the ones behind it too.'
Diversity & inclusion done properly
You know how some agencies talk a good game about diversity, and then it turns out to be not quite all that? Well, we’re diverse (we can see you already thinking ‘you would say that, huh’). But, y’know, we actually mean it. That’s why we have committed to creating the most diverse production crews anywhere in the world, both in front of and behind the camera. Because that diversity means a fresh perspective. Which makes the work we do better. And we all want better, right? Right? Turns out for some people, they like the status quo just fine. Yawn. Whatever.
When we realised not enough people think like us, we figured we must be the weird ones. The misfits. So rather than change our beliefs, and do things the boring old ways everyone else does, we banded together instead. And so, the HOO was born. Welcome aboard.
