This is HOO we are.
We’ve never quite fit in with that mindset. Our background is in editorial – where what matters is the story you’re trying to tell, the clarity in which you tell it, and the creative ways you get people to pay attention.
Rather than do the same old stuff like the same old people, we thought we’d go another way. That’s why we’re here. And hopefully, that’s why you’re here too.
Meet the Oddities
Sachini Imbuldeniya
Co-Founder and Chief Executive Oddity
Welcome to House of Oddities: one of the 0.01% of agencies owned and run by a woman of colour – possibly the most depressing statistic in the our industry (aside from ‘87% of advertising is ignored’).
If you're reading this, then you're willing to embrace the weird. And I can promise you, that's a good place to be. Because if you don't want your branding messages to be ignored, you're clearly going to have to do them a different way.
That's what we do.
I originally worked in editorial – like the majority of the HOO team – which has been pretty useful. Not following the status quo means we’re free to break the rules. Why does it take 9 months and 100 people to make a 60 second TV ad? No idea. It shouldn’t. So we don’t.
In the newsroom you learn to work fast, to change as quickly as the news does, to set trends and start movements. We know how to demand attention from audiences, tickle their funny bones, and tingle their tingly bits.
We don't ask: 'what gets someone's attention?'.
We ask: 'what's worth someone's attention?'.
To make a difference, you need to think differently. And that’s what House of Oddities does. Welcome aboard.
‘‘We tickle funny bones, and tingle tingly bits’’
Smith
Oddity
Smith
Oddity
Leon
Gordon
Small
Revell
Haywood
Edwards
Producer
Non-toxic content.
We’ve been working in the creative industry a long time – over 100 years between us – and, when you’ve been around that long you start to notice some of the problems. And lets be clear – our creative industry has problems.
For some it’s a lack of diversity (it’s one of the worst industries in the world for women, people of colour, people with disabilities and people from working class backgrounds), or the toxicity of the workplace – where egos clash constantly and junior creatives are too often ignored.
That’s why we created HOO – a place that’s genuinely friendly, collaborative, positive, and diverse. We find it works better. And we hope you will too. Because the only way we can make this industry better... is by being better.
Green,
not mean
'We’re members of AdGreen and also a Responsible 100 Company. That means we follow the most sustainable practices when creating our work – from using local crews to reduce our carbon footprint to using electric cars to shepherd talent to and from our shoots. Our Carbon Reduction plan can be read here.
Because being creative isn’t about solving problems in front of the camera – it’s solving all the ones behind it too.'
Our mission:
House of Oddities exists to use creativity as a force for positive change.
We create bold, culturally relevant work that helps brands grow responsibly, while actively contributing to a fairer creative industry and a lower-impact future.
Our social mission is to support and champion underrepresented talent within the creative sector — particularly women, people of colour, people from working-class backgrounds, and people living with disabilities — by building inclusive teams, creating accessible opportunities, and challenging structural barriers that limit who gets to shape culture.
Our environmental commitment is to reduce the impact of our operations and creative output by working towards carbon-neutral practices, minimising wasteful production, and prioritising smarter, lower-impact ways of making and delivering creative work.
We serve brands, organisations, and communities who believe that commercial success and positive social and environmental impact should go hand in hand. We measure our success not only by financial performance, but by the progress we make towards a more inclusive industry and a more sustainable way of working.
