NationalGeographic Traveller needed to demonstrate its expertise in recommending the most beautiful and inspirational far-flung corners of the globe to its international audiences.

But how do you do this in an authentic and sustainable way?

It’s the simplest insight in the world: just because you’re recommending long distance travel doesn’t mean you have to go a long distance to showcase it.

Nat GeoTraveller partnered with us because, with our decades of experience working for editorial publications around the world (including Monocle, The Economist, TheWall Street Journal and The Times and Sunday Times) we have some pretty handy skills in sourcing local talent to create consistently beautiful and intelligent films.

Using local talent means cutting down on the air miles – and as a member of AdGreen, when we do travel we only use the most sustainable methods, even if that means we have to pedal to get there. So as nice as it would be for the whole HOO team to jet off to dodge bears in British Columbia or cuddle orangutans in Sarawak, we only travel when absolutely necessary.

‍

Over the last few years our projects for Nat Geo Traveller have included Australia, SouthAfrica, Tobago, Japan, Borneo, Oman, and more. If we had created these videos with a solely London based crew we would have racked up over 4.5 million air miles and travelled around the world over 180 times.

But we’re not trying to be Phileas Fogg. By using local crews and liaising with experts on the ground we have been able to minimise our carbon footprint for every shoot while retaining the quality look and feel you come to expect from a NationalGeographic production.

This helps us to maintain our commitment to working with sustainability, authenticity and diversity on every project we deliver.