Case study:
Childline

Childline: Leng or Liar?

In a nutshell
How do you help young boys work out who is real and who is fake online? Why, you invent a whole new gameshow, of course
Media:
YouTube, TikTok, Instagram
In a nutshell
How do you help young boys work out who is real and who is fake online? Why, you invent a whole new gameshow, of course
Media:
YouTube, TikTok, Instagram

Hands up: who's been a victim of sextortion? It's an evil, grubby little business, where bad, ugly people post as good, sexy people online. They build up a rapport with young teens (usually boys, though girls are being increasingly targeted too) and then start asking for nudes. If they get a hold of your images they then reveal themselves for the arseholes they are and blackmail kids into giving them small amounts of money, otherwise they'll share the photos with friends and family and post them online. This is having a huge impact on young people with several cases in the UK and US leading to boys committing suicide over the potential shame.

Childline asked us to help sort this out. But how do you get teenage boys to listen without feeling patronised or bored by the typical lecture about the dangers online? How do you stop teenage boys from wanting to sext with attractive young people over the internet? You may as well try to hold back a flood with a breadstick.

Instead we worked with WhyDee and Kay the Jeweller (of The Charvas fame) to take on a unique challenge: Leng or Liar? 

We gave the boys twenty questions each to chat to three girls – who they could only see via online pics and bios – and asked them to work out which was real and which was fake. It's funny, it's tense, it's got some brilliant facial expressions, some language that you will only understand if you're under the age of about 20, and an epic reveal – along with lots of helpful advice from Childline if you ever find yourself in the same position.

We're proud of this one – and well proud of the boys for taking part and being such good sports throughout. It's fire.

Director: Sachini Imbuldeniya Content Director: Darren Smith Executive Producer: Jessamy Worms Account Manager: Lou Gordon First Assistant Director: Megan Revell Director of Photography: Giulio Piccirillo Production Assistant: Marian Paterson Studio: Podshop Talent: Richie Brave, WhyDee, Kay the Jeweller Editor & GFX: Natalie Meziani

FEATURE:
Childline

Childline: Leng or Liar?

In a nutshell
How do you help young boys work out who is real and who is fake online? Why, you invent a whole new gameshow, of course
Media:
YouTube, TikTok, Instagram

Hands up: who's been a victim of sextortion? It's an evil, grubby little business, where bad, ugly people post as good, sexy people online. They build up a rapport with young teens (usually boys, though girls are being increasingly targeted too) and then start asking for nudes. If they get a hold of your images they then reveal themselves for the arseholes they are and blackmail kids into giving them small amounts of money, otherwise they'll share the photos with friends and family and post them online. This is having a huge impact on young people with several cases in the UK and US leading to boys committing suicide over the potential shame.

Childline asked us to help sort this out. But how do you get teenage boys to listen without feeling patronised or bored by the typical lecture about the dangers online? How do you stop teenage boys from wanting to sext with attractive young people over the internet? You may as well try to hold back a flood with a breadstick.

Instead we worked with WhyDee and Kay the Jeweller (of The Charvas fame) to take on a unique challenge: Leng or Liar? 

We gave the boys twenty questions each to chat to three girls – who they could only see via online pics and bios – and asked them to work out which was real and which was fake. It's funny, it's tense, it's got some brilliant facial expressions, some language that you will only understand if you're under the age of about 20, and an epic reveal – along with lots of helpful advice from Childline if you ever find yourself in the same position.

We're proud of this one – and well proud of the boys for taking part and being such good sports throughout. It's fire.

This is the best creative content we've EVER had on Childline. EVER!
Dan Sarath, Senior Strategic Marketing Officer, Childline

Director: Sachini Imbuldeniya Content Director: Darren Smith Executive Producer: Jessamy Worms Account Manager: Lou Gordon First Assistant Director: Megan Revell Director of Photography: Giulio Piccirillo Production Assistant: Marian Paterson Studio: Podshop Talent: Richie Brave, WhyDee, Kay the Jeweller Editor & GFX: Natalie Meziani

Nothing else to see here. Unless you like pictures of polar bears with their eyes shut on a white background.
This is the end, beautiful friend, the end