Making Watson Elementary
1. Shackling the Traffickers
It’s estimated that there are 40.3 million victims of modern slavery worldwide. 40.3. Million. That’s more than the entire population of Canada.
And human trafficking – in forced labour, sexual slavery, and drug trafficking – has a profound impact on industries and communities, as well as the mental and physical health of its victims.
Organisations like Stop The Traffic work with IBM to use advanced data sharing to disrupt the trade at its source. It’s a hugely important story, and so we jumped at the chance to raise awareness of their work.
We commissioned photographer Levon Biss to create a powerful image that shows howIBM’s data analysis is casting a glimmer of light on this darkest of trades.
Using a cold, abandoned warehouse and hundreds of cardboard boxes we created a haunting visual of a nameless, faceless individual, identifiable only by a barcode imprinted on his neck.
Our light cast on the barcode demonstrates both how the trade treats people as objects, and IBM’s role in using this data to stop human trafficking in the future. This contrast – data that serves a humane purpose – aligns perfectly with IBM brand mission: to create innovations that matter to the world.
These images were published in The Sunday Times Magazine across both print and digital.
2. In Food We Trust
Food safety is an increasingly global problem with 600 million people falling ill after eating contaminated food every year.
Knowing where your food comes from is more important than ever. To highlight the ‘power of provenance’, we worked with IBM to create a campaign that raised awareness around the growing need for trust in the food supply chain and showcased how IBM’s blockchain technology could give us a clearer picture of the journey of food from farm to plate.
To illustrate the issue we commissioned Swedish photography duo Aorta to create a still life food shoot that highlighted this technology and focussed on the importance of having visibility across the food supply chain, a solution that will hopefully save the UK’s food and drink industry up to £11 billion a year.
Making Watson Elementary
1. Shackling the Traffickers
It’s estimated that there are 40.3 million victims of modern slavery worldwide. 40.3. Million. That’s more than the entire population of Canada.
And human trafficking – in forced labour, sexual slavery, and drug trafficking – has a profound impact on industries and communities, as well as the mental and physical health of its victims.
Organisations like Stop The Traffic work with IBM to use advanced data sharing to disrupt the trade at its source. It’s a hugely important story, and so we jumped at the chance to raise awareness of their work.
We commissioned photographer Levon Biss to create a powerful image that shows howIBM’s data analysis is casting a glimmer of light on this darkest of trades.
Using a cold, abandoned warehouse and hundreds of cardboard boxes we created a haunting visual of a nameless, faceless individual, identifiable only by a barcode imprinted on his neck.
Our light cast on the barcode demonstrates both how the trade treats people as objects, and IBM’s role in using this data to stop human trafficking in the future. This contrast – data that serves a humane purpose – aligns perfectly with IBM brand mission: to create innovations that matter to the world.
These images were published in The Sunday Times Magazine across both print and digital.
2. In Food We Trust
Food safety is an increasingly global problem with 600 million people falling ill after eating contaminated food every year.
Knowing where your food comes from is more important than ever. To highlight the ‘power of provenance’, we worked with IBM to create a campaign that raised awareness around the growing need for trust in the food supply chain and showcased how IBM’s blockchain technology could give us a clearer picture of the journey of food from farm to plate.
To illustrate the issue we commissioned Swedish photography duo Aorta to create a still life food shoot that highlighted this technology and focussed on the importance of having visibility across the food supply chain, a solution that will hopefully save the UK’s food and drink industry up to £11 billion a year.
