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The big, deep, hairy questions
![](https://cdn.prod.website-files.com/655c7c31c0c885602ee36a4e/65b1db3127b8bd6a6f68da72_HOO_squirrel.webp)
![](https://cdn.prod.website-files.com/655c7c31c0c885602ee36a4e/65b1db3127b8bd6a6f68da72_HOO_squirrel.webp)
We love a big question. Not like ‘who ate the last of the Pringles?’ big. We mean ‘what happens after we die?’. Or ‘How do I become rich?’
Schroders wanted us to help them encourage savers and investors to make the best decisions when it comes to their finances, so we created 'The Big Money Debate'.
![](https://cdn.prod.website-files.com/65b1bcc6deee2f206cf8eec3/65b64db4c28cd4c194f16141_Schroders%20for%20web_V2.jpg)
A series of interactive and thought-provoking articles with advice from two of the most knowledgable experts in the sector - arguing for and against each controversial topic to provide a balanced view. We asked whether big food would be the next big tobacco (maybe it should be); whether we’ll ever be richer than our parents(no), and more.
![](https://cdn.prod.website-files.com/65b1bcc6deee2f206cf8eec3/65b64dc0cebba152b5a31a30_Sch_1_1340_c.jpeg)
The campaign ran over three months across print and digital in The Times The Sunday Times.Each article was complemented by Andrea Ucini's clever and conceptual illustrations.
Credits:
Creative Direction - Sachini Imbuldeniya, Art Direction and Design - Valentina Verc, Creative Lead - Hannah Prevett, Project Manager - Lynsey Morton, Illustrations - Andrea Ucini
The big, deep, hairy questions
![](https://cdn.prod.website-files.com/655c7c31c0c885602ee36a4e/65b1db3127b8bd6a6f68da72_HOO_squirrel.webp)
We love a big question. Not like ‘who ate the last of the Pringles?’ big. We mean ‘what happens after we die?’. Or ‘How do I become rich?’
Schroders wanted us to help them encourage savers and investors to make the best decisions when it comes to their finances, so we created 'The Big Money Debate'.
![](https://cdn.prod.website-files.com/65b1bcc6deee2f206cf8eec3/65b64db4c28cd4c194f16141_Schroders%20for%20web_V2.jpg)
A series of interactive and thought-provoking articles with advice from two of the most knowledgable experts in the sector - arguing for and against each controversial topic to provide a balanced view. We asked whether big food would be the next big tobacco (maybe it should be); whether we’ll ever be richer than our parents(no), and more.
![](https://cdn.prod.website-files.com/65b1bcc6deee2f206cf8eec3/65b64dc0cebba152b5a31a30_Sch_1_1340_c.jpeg)
The campaign ran over three months across print and digital in The Times The Sunday Times.Each article was complemented by Andrea Ucini's clever and conceptual illustrations.
Credits:
Creative Direction - Sachini Imbuldeniya, Art Direction and Design - Valentina Verc, Creative Lead - Hannah Prevett, Project Manager - Lynsey Morton, Illustrations - Andrea Ucini
![](https://cdn.prod.website-files.com/655c7c31c0c885602ee36a4e/656582d30bd5f04e20cca9a6_Cat_meow.webp)