Tony's Chocolonely: OOH
This Christmas the HOO team are going loco for the cocoa with our new Tony’s OOH campaign: ‘It’s ChocoLONELY, actually’. The posters aim not just to highlight the inequalities in the cocoa industry, but also gives a little nod to all those Tony’s fans who still call it ‘Chocoloney’.
Y’see, Tony’s lonely – and not because of halitosis or terrible choice in Christmas presents. In fact anyone who makes chocolate as delicious as he does is pretty popular this time of year. Nope, he’s lonely, because when founder Teun van de Keuken (pronounced ‘Tony’ in English) first launched Tony’s as a way to help end exploitation in cocoa farming, it very much felt like he was the only one doing something about it.
There’s only so much that Tony’s can do alone, so the brand has opened its sourcing model, the 5 Sourcing Principles, to any other company who wants to use it, calling it Tony’s Open Chain. This industry-led initiative supports chocolate brands in transforming their cocoa supply chains to become sustainability front runners. Now, with 20 Mission Allies - including Ben & Jerry’s, Waitrose, Pip & Nut and Feastables - Tony’s is a step closer to reaching its mission and far less lonely.
But people still get the name wrong.
So we created this little series of ads to help everyone know just what to demand from the big jolly bearded fella this year.
Have a thoroughly Odd Christmas everyone – and may your stockings be filled with tasty, tasty chocolate.
Tony's Chocolonely: OOH
This Christmas the HOO team are going loco for the cocoa with our new Tony’s OOH campaign: ‘It’s ChocoLONELY, actually’. The posters aim not just to highlight the inequalities in the cocoa industry, but also gives a little nod to all those Tony’s fans who still call it ‘Chocoloney’.
Y’see, Tony’s lonely – and not because of halitosis or terrible choice in Christmas presents. In fact anyone who makes chocolate as delicious as he does is pretty popular this time of year. Nope, he’s lonely, because when founder Teun van de Keuken (pronounced ‘Tony’ in English) first launched Tony’s as a way to help end exploitation in cocoa farming, it very much felt like he was the only one doing something about it.
There’s only so much that Tony’s can do alone, so the brand has opened its sourcing model, the 5 Sourcing Principles, to any other company who wants to use it, calling it Tony’s Open Chain. This industry-led initiative supports chocolate brands in transforming their cocoa supply chains to become sustainability front runners. Now, with 20 Mission Allies - including Ben & Jerry’s, Waitrose, Pip & Nut and Feastables - Tony’s is a step closer to reaching its mission and far less lonely.
But people still get the name wrong.
So we created this little series of ads to help everyone know just what to demand from the big jolly bearded fella this year.
Have a thoroughly Odd Christmas everyone – and may your stockings be filled with tasty, tasty chocolate.
